Fernando Trías de Bes

Fernando Trias de Bes (Barcelona, 1967) es un escritor y economista español, especializado en mercadotecnia, creatividad e innovación.1 Sus ensayos y novelas han sido traducidos a más de treinta idiomas y es colaborador habitual de El País Semanal, así como del suplemento "Dinero" del diario La Vanguardia y el programa de radio La Brújula, de Carlos Alsina en Onda Cero.
Cuenta con una licenciatura en Ciencias Empresariales y un MBA por ESADE y la Universidad de Michigan. Es profesor asociado de ESADE desde 1994 y socio fundador de Salvetti&Llombart, empresa especializada en investigación de mercados, creada en 1996.2
Escribe tanto ensayos de empresa y economía como libros de ficción. Entre sus ensayos se encuentran: "Marketing Lateral" (2003)

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